Know Your Audience and Get Better Results as a Speaker
As a speaker, your stage presence is just the beginning. What truly sets you apart—and turns your message into a movement—is how well you connect with your ideal audience. But let’s be honest: Are you truly speaking their language?
Imagine this: instead of trying to speak to everyone and hoping something sticks, you create messaging so precise, so aligned, that your audience feels like you’re speaking directly to them. It’s the kind of connection that has your soulmate clients nodding, tearing up, and thinking, This is exactly what I needed.
This level of resonance doesn’t come from guesswork. It comes from deeply understanding your ideal client—so much so that it feels like you’re "getting into bed" with them.
Let’s break down what that means and how you can design your speaking and messaging to position yourself as the only choice for your soulmate clients.
Why Your Messaging Matters
When you’re on stage—or even creating content online—your audience is subconsciously asking themselves:
- Does this person understand me?
- Can they solve my problem?
- Do I trust them to help me get the results I want?
If your message doesn’t immediately answer “yes” to all three questions, you risk losing your audience. But when your message is designed with intention and aligned with your soulmate client’s deepest desires, fears, and aspirations, you become magnetic.
This is the foundation of effective speaking. It’s not about impressing your audience with your knowledge; it’s about connecting with their hearts and positioning your offer as the solution they’ve been searching for.
Step 1: Speak to Their Desires
Every soulmate client has a dream life they’re striving to achieve. The first step to crafting magnetic messaging is understanding what they want most:
- Is it freedom and flexibility?
- Recognition and authority in their field?
- Confidence in navigating a challenge?
The key is to go beyond surface-level goals and tap into the emotional drivers behind their desires. For example:
- A business owner might say they want more revenue, but what they truly want is the peace of mind that comes with financial stability.
- An aspiring speaker might say they want more bookings, but what they’re craving is the fulfillment of inspiring others and being seen as a thought leader.
Your messaging should reflect not only what they want but why they want it.
Step 2: Acknowledge Their Obstacles
Before your audience can say “yes” to your offer, they must believe it’s possible for them. That means addressing the obstacles standing in their way.
These could include:
- Internal challenges like fear of failure, imposter syndrome, or overwhelm.
- External barriers like time, money, or resources.
Speak directly to these concerns in your messaging. For instance:
- “I know you’ve been told that you need thousands of followers to land speaking gigs. I’m here to tell you that’s not true.”
- “If you’ve ever felt like your story isn’t enough to inspire others, let me show you why it’s your greatest strength.”
When you acknowledge your soulmate client’s struggles with empathy, you show them that you see them—and you position yourself as someone who understands how to guide them forward.
Step 3: Align with Their Identity
Your soulmate client isn’t just looking for a solution; they’re looking for transformation. They have a vision of who they want to become, and your offer is the bridge to that identity.
When crafting your message, ask yourself:
- Who does my client aspire to be?
- How can I position my offer as a key to unlocking that version of themselves?
For example:
- If your ideal client is an entrepreneur who wants to become a sought-after speaker, your messaging might highlight how your program gives them the tools to captivate audiences, book more gigs, and confidently step into the spotlight.
- If your audience is purpose-driven leaders who want to create impact through speaking, you could emphasize how your offer helps them craft a talk that connects deeply and inspires action.
By aligning your messaging with their aspirations, you make your offer irresistible.
Step 4: Position Your Offer as the Natural Next Step
The most powerful talks don’t just inspire; they guide. When you design your talk with your soulmate client in mind, your offer becomes the obvious next step in their journey.
To do this:
- Weave stories and examples into your talk that reflect their experiences and show how your solution works.
- Use language that resonates with their values and vision. For instance, instead of saying, “I’ll teach you to book more gigs,” say, “I’ll help you share your message in a way that creates impact and opens doors to the opportunities you’ve been dreaming of.”
- Create a clear call to action that feels like the next logical step toward achieving their desires.
Why Getting Into Bed (Figuratively) with Your Ideal Client Changes Everything
When your speaking and messaging deeply connect with your soulmate client, you don’t just build an audience—you build a loyal community. These are the people who will not only invest in your offers but also champion your brand and refer others to you.
Your talks become more than presentations; they become transformative experiences that leave your audience thinking, This was made for me.
As a speaker it is your job to know your audience better than they know themselves so that you can guide them to real transformation!
Let us know what you think in the comments!